Facts fade. Stories stay.
Stanford psychologist Jerome Bruner's research changed how we understand memory: information wrapped in a story is 22 times more memorable than information presented alone.
When we hear a story, our brains don't just process language, they simulate the experience. Sensory cortex. Emotional centres. The limbic system lights up.
Jennifer Aaker's research goes further: stories create empathy and connection, the precise neurological conditions under which employees internalise values and adopt new behaviours.
Yet most corporate training still looks like bullet points, feature lists and compliance checkboxes.
And we wonder why retention rates hover between 15-25%. Compare that to micro-learning with narrative structure: 50-85% retention. The gap isn't small. It's transformational. Companies that shifted from information-transfer to storytelling-first training report 30% higher knowledge retention within six months and measurably improved engagement.
This is exactly why we built ToldUntold differently.
Our founders spent years crafting stories for luxury and fashion's most prestigious campaigns. Now we bring that same creative DNA to corporate learning. Because your sales teams, your managers, your HR professionals, they're all humans who respond to stories, not slide decks. Train like you're telling a story worth remembering.
#LearningScience #Microlearning #HR #TalentDevelopment #RetailTraining
Stanford psychologist Jerome Bruner's research changed how we understand memory: information wrapped in a story is 22 times more memorable than information presented alone.
When we hear a story, our brains don't just process language, they simulate the experience. Sensory cortex. Emotional centres. The limbic system lights up.
Jennifer Aaker's research goes further: stories create empathy and connection, the precise neurological conditions under which employees internalise values and adopt new behaviours.
Yet most corporate training still looks like bullet points, feature lists and compliance checkboxes.
And we wonder why retention rates hover between 15-25%. Compare that to micro-learning with narrative structure: 50-85% retention. The gap isn't small. It's transformational. Companies that shifted from information-transfer to storytelling-first training report 30% higher knowledge retention within six months and measurably improved engagement.
This is exactly why we built ToldUntold differently.
Our founders spent years crafting stories for luxury and fashion's most prestigious campaigns. Now we bring that same creative DNA to corporate learning. Because your sales teams, your managers, your HR professionals, they're all humans who respond to stories, not slide decks. Train like you're telling a story worth remembering.
#LearningScience #Microlearning #HR #TalentDevelopment #RetailTraining